This is a good example of persuasive writing and communication. The assignment was to write a memo to the CEO of my company encouraging him/her to hire a big data analyst to either analyze key data from your company's website or from a social networking site. What I was able to successfully do is provide the right amount of detail and structure to make a good point and back it up with enough data without creating something unreadable (important when communicating to a CEO). This is another good example of LO6 where I was able to communicate in an elegant and persuasive fashion for the targeted audience (CEO) while providing just the right amount of context.