An introduction to data-driven decisions for managers who don’t like math

Frick, W. (2014). An introduction to data-driven decisions for managers who don’t like math. Harvard Business Review. Retrieved from: https://hbr.org/2014/05/an-introduction-to-data-driven-decisions-for-managers-who-dont-like-math

Summary

This article helps managers develop a language to ask better questions about the data being used to drive their business.  It talks about picking the right metrics, asking the right questions, and makes clear the difference between correlation and causation.  Additionally, it gives some of the basics about data visualization.

Experience

This article was meaningful to me because it immediately gave me better questions to ask of the people I work with.  I work with scientists all day, and now I feel like I am able to interact with them on a deeper level because of this article.

KEYWORDS:  metrics, managers, analytics, experiments, correlation, causation, visualization